About / Leadership Team


LEADERSHIP TEAM




KELLY SHOTBOLT, PRESIDENT
Kelly Shotbolt graduated with a Bachelor of Business Administration from the University of New Brunswick in 1979 and began his career with Flakeboard at that time.

In 1993, Kelly was named President & CEO of Flakeboard and began to expand the business further. Over the next 20 years the Company expanded operations in New Brunswick and acquired assets in Ontario and in the United States becoming the largest producer of composite panels in North America.

ARAUCO acquired Flakeboard in 2012 and Mr. Shotbolt was named President of ARAUCO North America, comprised of 9 composite panel mills, a decorative paper treating business and a sales and logistics operation that imports pulp, lumber, plywood, ultralight MDF, and millwork products into North America.

Mr. Shotbolt is a two-time Chairman of the Composite Panel Association.

Mr. Shotbolt is the recipient of the University of New Brunswick Business Achievement Award and more recently received the Washington State University Distinguished Service Award.


 



 
JAKE ELSTON, VICE PRESIDENT OF OPERATIONS
As Vice President of Operations for ARAUCO North America, Mr. Elston’s group supports the 10 domestic manufacturing locations. This group as a whole also actively participates in strategic planning and execution activities.

Mr. Elston has held various manufacturing and corporate support roles. He previously worked as a Production Supervisor, Technical Manager, Operations Manager, Plant Manager, US Manufacturing Director and Corporate Support Vice President within the organization.

Mr. Elston is a former Naval Aviator who attended the United States Naval Academy. He received his MBA from University of Oregon.


 



 



 



 
ROB HENRY, VICE PRESIDENT OF FINANCE
Rob Henry, together with his team, continue to manage the financial functions and models that realize stakeholder and shareholder corporate objectives.

Mr. Henry’s experience and leadership in finance, management and business development support the financial and operational success of the company. His primary areas of responsibility include Finance and Treasury, Budgeting and Analysis, Financial Reporting, Risk Management (including Credit), Controllership, and Taxation.


 


 
 



 
KEVIN SHOTBOLT, VICE PRESIDENT OF SALES AND MARKETING
Mr. Shotbolt began his sales career in 1981 with Flakeboard, building its distribution network, playing integral roles in product development, managing industry leading TFL (melamine) and Fibrex® (high density fiberboard) programs, and assembling a high performing customer service team.

In 2006, when Flakeboard acquired the composite panel assets of Weyerhaeuser in the United States, he was charged with integrating the sales and marketing functions of these six additional mills into the Flakeboard operation and expand the value-add strategy across the US mills.

As Vice President of Sales and Marketing for ARAUCO North America, Kevin maintains responsibility for these activities working alongside an expanding dedicated team as the company increases capacities, while maintaining the commitment to product development to satisfy our growing network of customers.


 



 
RUSS JORDAN, VICE PRESIDENT OF SALES
Russ Jordan serves as the Vice President of Sales for the Import Division of ARAUCO North America. Russ leads the North American business unit responsible for the sales and distribution of the product lines manufactured through ARAUCO’s South American integrated operations highlighted by the TruChoice and AraucoPly brands. This business unit serves a broad and diverse customer base through industry leading products and services within the Moulding and Millwork, Plywood and Lumber sectors. Russ is in his 11th year with ARAUCO and has held various sales and marketing leadership roles for ARAUCO’s business operating within the North American market.